YOUR MARKETING IS COSTING YOU MONEY
HERE'S WHY.
Most businesses can’t see what’s broken.
They’re too close to it, with vested interests everywhere.
Marketing is boring and full of generic AI copy that looks great and says nothing.
And nobody will tell you the truth.
Brutal fixes that.
In a live one-to-one session we go through all your chosen marketing and sales materials and tell you exactly what’s not working and how to fix it.
Not an agency. Brutal sells one thing. Diagnostic marketing reviews.
100% independent. No vested interests. Direct unbiased feedback.
Stop guessing. Hear what’s costing you.
Issues That Cost You Money.
Find these. Stop the loss.
Websites
Your website says how good you are when it needs to explain why customers should choose you.
Presentations
that lose the room before you’ve finished.
Ads
where nothing connects and nobody clicks.
Social Media
User Journeys
that confuse instead of convert.
Pitch Decks
that get polite feedback and no funding.
Sales Funnels
that don’t convert visitors to customers.
News, Offers and updates
Get notified when the book launches.
APPLY DIAGNOSTICS TO ALL YOUR MARKETING.
The Diagnostic Session
70 Mins
Length
Brutal is a 70 minute one on one session, that critically examines your communication, marketing, messaging, and sales material to so everything goes Bang. Get Seen. Make Money. ™
BE OPEN
LISTEN CAREFULLY
35+ Years
Experience
Brutal is built on over 35 years of hands on experience across sales, marketing, branding, product development and business growth.
The investment
Cost
Cost per session
$2,950
Includes a 10 minute follow up within 15 days. Full session only.
Money Back Guarantee. Risk Free
If within the first 10 minutes you feel the session is not commercially useful, we stop immediately and you receive a full refund within 24 hours. No quibble, no arguments.
Reviews
"Steve has been a great help working with us, providing clear commercial guidance for our agency and a focused evaluation of our website. It was tough to hear at first, because we had invested a lot of time and money rebuilding it, but his insights showed us that it still lacked some very basic and essential sales elements. His feedback was direct, honest, commercially grounded, and exactly what we needed to move forward with confidence. He was brutally right, and we are grateful for it."
BC Luxury Kitchen and Bath Design Company
"Steve has been hugely helpful and insightful, and he simplifies our marketing in ways we often miss as a small company. We work in a highly regulated environment, and his clear, practical advice has been extremely valuable. His direct approach keeps me focused when my attention drifts. I would highly recommend him to anyone needing strong marketing direction and advice. Happy to be contacted."
JC Financial Services and Mortgage Advice
"I have known Steve for many years. He has a creative eye and a rare ability to simplify complex ideas in one or two sentences. He consistently adds commercial value and is a valuable asset to every business he works with, delivering with both energy and creativity."
HM Luxury Auction Business
"Steve was a huge help with our emails and communication, always practical, clear, and easy to work with."
Marketing Director Chamber of Commerce
"Steve not only helped me with my marketing, he quickly identified the deeper commercial issues in how my business was structured. Sales and marketing were only part of the problem. His wisdom, understanding, and sixth sense meant he saw quickly what others sometimes never see in a lifetime. Watching him think through the problems in real time made something complex feel calm and manageable. He guided me through what needed to change commercially, motivated me, and put me back on track. I left the session feeling clear, confident, and back in control of my business."
KL Personal Consultancy Business
"I thought I'd designed an engaging, visually entertaining presentation. Steve looked at it and instantly explained why it was confusing. In a few minutes in had the images aligned with the words, the messaging sharpend and a presentation which really landed. Thanks Steve"
RA Real Estate Tech platform
FAQ's
Questions people ask before they book.
Who is this for?
Anyone who is, or is about to undertake, any marketing activity or sales engagement. If you are about to design, launch, or spend on marketing, run it through a Brutal Diagnostics Session first. Book a Diagnostics Session.
Can AI do this instead?
AI sees patterns. It analyses data. It generates output. What it does not have is commercial vision. The kind of understanding that comes from decades of real world experience watching businesses succeed and fail for reasons that never appear in a spreadsheet.
AI can generate feedback. It can critique a website. It can suggest changes to copy. But it does all of that from a position of zero accountability and unlimited agreeableness. It will soften the truth. It will hedge. It will offer options when what you actually need is a verdict.
AI will tell you what sounds right. Brutal tells you what is actually wrong.
Every one of your competitors has access to the same AI tools. The result is an internet full of polished, well structured content that says nothing, sounds identical, and sells even less. What AI cannot do is sit in front of your specific business, apply genuine commercial judgement, and tell you exactly where your marketing is losing money.
That requires experience. Independence. And no vested interest in the answer.
That is not a tool problem. That is a judgement problem. And judgement is all Brutal sells.
What's the danger if I create my own marketing?
You can do it all yourself now. That’s the problem.
AI makes everything look good. Sharp site, clean copy, the brand looks the part. So everyone’s doing it themselves and 58% of small businesses use AI, up from 23% in 2023.
But looking good and working are not the same thing. When everything looks polished, you can’t see why it’s not landing. The message doesn’t sell, and nothing looks broken, so nothing gets fixed. You just quietly wonder why nothing’s happening.
That’s the danger of DIY: not that you’ll make something ugly. That you’ll make something that looks finished and isn’t.
The more everyone produces, the rarer one thing becomes someone commercial and objective to look at what you’ve built, independently, and tell you the truth about it.
AI can make it look good. It can’t tell you it’s rubbish and mean it. That’s soBrutal.
Is Brutal an agency?
Brutal is not an agency. It provides independent commercial judgement only. No retainer. No ongoing relationship unless you choose one. No vested interest in what you decide.
Do you guarantee results?
Results are in your hands. We guarantee you will know exactly what to fix. This is not execution or delivery. Brutal provides independent commercial clarity, not guaranteed outcomes. What it does guarantee is that you will leave knowing exactly what needs to change and why.
What should I expect from the session?
A clear, independent view of how your marketing really comes across. We review your live materials together and pinpoint what works, what weakens performance, and where clarity is being lost. You leave with sharper judgement, clearer priorities, and a realistic understanding of how your marketing is actually experienced.
Why do we need Brutal when we have AI tools?
As AI evolves and outpaces evaluation, businesses fear making the wrong decision as something new, better, or cheaper appears tomorrow. Brutal delivers direct clarity and commercial marketing focus that no tool can replicate.
Why businesses struggle
The top 5 marketing issues that cost businesses money
1
Bang. Get Seen. Make Money. ™ In that order.
It starts with your messaging. Not your budget. Not your tools. Not your agency. Your message. Most business messaging has lost its clarity and its ability to make anyone stop. AI is part of the answer. It is not the answer. Until your message is sharp, nothing else you spend money on will work.
2
Does your website actually say anything?
3
Broken thinking.
4
Sometimes you just can not see what is wrong.
Teams are too close to their own business. Too invested. Too familiar. What is obvious to an outsider is completely invisible from the inside. This is one of the most common and most costly problems in business.