YOUR MARKETING IS COSTING YOU MONEY
An independent consultancy.
We diagnose what’s broken in your marketing and sales, and tell you exactly how to fix it. We don’t build it. We don’t run it. We find what’s costing you money.
HERE'S WHY.
Most businesses can’t see what’s broken. They’re too close to it, with vested interests everywhere. Marketing is boring and full of generic AI copy that looks great and says nothing.
And nobody will tell you the truth.
Brutal fixes that.
Not brutal to people. Brutal to problems.
In a live one-to-one session we go through all your chosen marketing and sales materials and tell you exactly what’s not working and how to fix it.
Brutal does one thing. Diagnostic marketing sessions.
100% independent. No vested interests. Direct unbiased feedback.
“I left the session feeling clear, confident, and back in control of my business.”
KL · PERSONAL CONSULTANCY BUSINESS
Stop guessing. Hear what’s costing you.
Issues That Cost You Money.
Find these. Stop the loss.
Websites
Your website says how good you are when it needs to explain why customers should choose you.
Presentations
that lose the room before you’ve finished.
Ads
where nobody clicks and nothing connects.
Social Media
that gets clicks but never sells.
User Journeys
that confuse instead of convert.
Pitch Decks
that get polite feedback and no funding.
Sales Funnels
that don’t convert visitors to customers.
News, Offers and updates
Get notified when the book launches.
APPLY DIAGNOSTICS TO ALL YOUR MARKETING.
The Diagnostic Session
70 Mins
Length
Brutal is a 70 minute one on one session, that critically examines your communication, marketing, messaging, and sales material so everything goes Bang. Get Seen. Make Money. ™
BE OPEN
LISTEN CAREFULLY
35+ Years
Experience
Brutal is built on over 35 years of hands on experience across sales, marketing, branding, product development and business growth.
The investment
Cost
Cost per session
$2,950
Includes a 10 minute follow up within 15 days. Full session only.
Money Back Guarantee. Risk Free
If within the first 10 minutes you feel the session is not commercially useful, we stop immediately and you receive a full refund within 24 hours. No quibble, no arguments.
Reviews
"Steve has been a great help working with us, providing clear commercial guidance for our agency and a focused evaluation of our website. It was tough to hear at first, because we had invested a lot of time and money rebuilding it, but his insights showed us that it still lacked some very basic and essential sales elements. His feedback was direct, honest, commercially grounded, and exactly what we needed to move forward with confidence. He was brutally right, and we are grateful for it."
BC Luxury Kitchen and Bath Design Company
"Steve has been hugely helpful and insightful, and he simplifies our marketing in ways we often miss as a small company. We work in a highly regulated environment, and his clear, practical advice has been extremely valuable. His direct approach keeps me focused when my attention drifts. I would highly recommend him to anyone needing strong marketing direction and advice. Happy to be contacted."
JC Financial Services and Mortgage Advice
"I have known Steve for many years. He has a creative eye and a rare ability to simplify complex ideas in one or two sentences. He consistently adds commercial value and is a valuable asset to every business he works with, delivering with both energy and creativity."
HM Luxury Auction Business
"Steve was a huge help with our emails and communication, always practical, clear, and easy to work with."
Marketing Director Chamber of Commerce
"Steve not only helped me with my marketing, he quickly identified the deeper commercial issues in how my business was structured. Sales and marketing were only part of the problem. His wisdom, understanding, and sixth sense meant he saw quickly what others sometimes never see in a lifetime. Watching him think through the problems in real time made something complex feel calm and manageable. He guided me through what needed to change commercially, motivated me, and put me back on track. I left the session feeling clear, confident, and back in control of my business."
KL Personal Consultancy Business
"He instantly saw the issues. The messaging and images were not aligned. Something I believed was great, I now saw as flawed. I also understood the messaging needed to be sharpened and made explicitly clear, something I thought I had done but realized I had not. I must admit I was surprised at how quickly he grasped every issue and got me to see clearly what needed fixing. Thank you very much Steve"
RA Real Estate Tech platform
FAQ's
Questions people ask before they book.
Who is this for?
Anyone who is, or is about to undertake, any marketing activity or sales engagement. If you are about to design, launch, or spend on marketing, run it through a Brutal Diagnostics Session first. Book a Diagnostics Session.
Can AI do this instead?
AI sees patterns. It generates output. What it never sees is the whole commercial picture, the kind of vision that comes from decades watching businesses win and fail for reasons no spreadsheet shows.
It spins you in circles. A hundred iterations, down every rabbit hole, and still nothing good. Ask if it is any good, it says yes. Ask again, it says no, it can be better. It never stops agreeing with you.
AI critiques from zero accountability and unlimited agreeableness. It softens. It hedges. It offers options when you need a verdict. It tells you what sounds right. Brutal tells you what is wrong.
That is not a tool problem. It is a judgement problem. And judgement is all Brutal sells.
What's the danger of AI marketing?
The danger is that AI makes it look easy. The reality is often very different. It produces vanilla, polished copy that rarely says what you actually need. You run a hundred iterations. You waste hours. You still do not land the right result.
Is Brutal an agency?
Brutal is not an agency. It provides independent commercial judgement only. No retainer. No ongoing relationship unless you choose one. No vested interest in what you decide.
Do you guarantee results?
Results are in your hands. We guarantee you will know exactly what to fix. This is not execution or delivery. Brutal provides independent commercial clarity, not guaranteed outcomes. What it does guarantee is that you will leave knowing exactly what needs to change and why.
What should I expect from the session?
A clear, independent view of how your marketing really comes across. We review your live materials together and pinpoint what works, what weakens performance, and where clarity is being lost. You leave with sharper judgement, clearer priorities, and a realistic understanding of how your marketing is actually experienced.
Why do we need Brutal when we have AI tools?
As AI evolves and outpaces evaluation, businesses fear making the wrong decision as something new, better, or cheaper appears tomorrow. Brutal delivers direct clarity and commercial marketing focus that no tool can replicate.
Why businesses struggle
The top 5 marketing issues that cost businesses money
1
Bang. Get Seen. Make Money. ™ In that order.
It starts with your messaging. Not your budget. Not your tools. Not your agency. Your message. Most business messaging has lost its clarity and its ability to make anyone stop. AI is part of the answer. It is not the answer. Until your message is sharp, nothing else you spend money on will work.
2
Does your website actually say anything?
3
Broken thinking.
4
Sometimes you just can not see what is wrong.
Teams are too close to their own business. Too invested. Too familiar. What is obvious to an outsider is completely invisible from the inside. This is one of the most common and most costly problems in business.